| Look. Seeking a good job is never easy. And don't let | | | | a small business. So getting on the right career track or |
| anyone tell you it's piece of cake! | | | | finding the very best job opportunity is largely a matter |
| All the same, some folks will tell you all you have to do | | | | of MARKETING. That means you have to see |
| is write a terrific resume. Then post it on some job | | | | yourself as the PRODUCT. |
| sites like Monster or HotJobs. Or mail or email it to | | | | And your success as a marketer will be determined |
| some companies or agencies. Maybe answer a few | | | | by how well you master the four P's . . . the basic |
| want ads. Sounds pretty automatic, doesn't it? | | | | blueprint for all good marketing. |
| Of course, the only thing left for you to do, they tell | | | | Here they are: Packaging, Positioning, Promotion and |
| you, is to sit back and wait for some responses. And, | | | | Pricing. |
| if you're like most eager folks seeking a good job, you'll | | | | Each of these must be carefully worked out and |
| probably get some responses. For example, you'll get | | | | strategized before you go into the job marketplace. |
| some TNT (thanks but no thanks) messages. You'll get | | | | They become the action plan for your campaign |
| a couple questionnaires and applications requesting | | | | success. An employer is not going to buy your |
| additional information. | | | | package unless you can offer features and benefits |
| You may even get a call or two from a HR staffer | | | | that are absolutely compelling. |
| who is doing a survey. They usually ask what your | | | | Of course, the flip side of this strategy is the realization |
| salary requirements are because they're really trying | | | | that your next boss is the consumer of this package. |
| to compare what they're paying with the going rate. | | | | That means you have to become your own best |
| And, if you're very lucky you may even be invited in | | | | salesperson. You have to be prepared to |
| for a screening interview (along with potentially dozens | | | | communicate your strengths, capabilities and assets |
| of your competitors). | | | | with compelling persuasiveness. |
| This type of seeking a good job is called "keeping your | | | | That means your resume has to take a powerful |
| fingers crossed." It may work for you eventually | | | | bio-action approach. But, more importantly, you have to |
| (usually after weeks and months of waiting). But, is this | | | | go way beyond the "automatic" and easy approaches |
| any way to lock up an exciting, high-paying job that | | | | and develop a job search plan that will put you in |
| meets your needs and expectations? | | | | charge of seeking a good job rather than passively |
| If you plan to be successfully seeking a good job in the | | | | waiting to see what happens. When you do, you'll find |
| 21st Century then you have to run your job search like | | | | that best of all jobs waiting for you! |