| Look. Seeking a good job is never easy. And | | | | your job search like a small business. So |
| don't let anyone tell you it's piece of cake! | | | | getting on the right career track or finding |
| | | | the very best job opportunity is largely a |
| All the same, some folks will tell you all | | | | matter of MARKETING. That means you have to |
| you have to do is write a terrific resume. | | | | see yourself as the PRODUCT. |
| Then post it on some job sites like Monster | | | | |
| or HotJobs. Or mail or email it to some | | | | And your success as a marketer will be |
| companies or agencies. Maybe answer a few | | | | determined by how well you master the four |
| want ads. Sounds pretty automatic, doesn't | | | | P's . . . the basic blueprint for all good |
| it? | | | | marketing. |
| | | | |
| Of course, the only thing left for you to do, | | | | Here they are: Packaging, Positioning, |
| they tell you, is to sit back and wait for | | | | Promotion and Pricing. |
| some responses. And, if you're like most | | | | |
| eager folks seeking a good job, you'll | | | | Each of these must be carefully worked out |
| probably get some responses. For example, | | | | and strategized before you go into the job |
| you'll get some TNT (thanks but no thanks) | | | | marketplace. They become the action plan for |
| messages. You'll get a couple questionnaires | | | | your campaign success. An employer is not |
| and applications requesting additional | | | | going to buy your package unless you can |
| information. | | | | offer features and benefits that are |
| | | | absolutely compelling. |
| You may even get a call or two from a HR | | | | |
| staffer who is doing a survey. They usually | | | | Of course, the flip side of this strategy is |
| ask what your salary requirements are because | | | | the realization that your next boss is the |
| they're really trying to compare what they're | | | | consumer of this package. That means you |
| paying with the going rate. And, if you're | | | | have to become your own best salesperson. |
| very lucky you may even be invited in for a | | | | You have to be prepared to communicate your |
| screening interview (along with potentially | | | | strengths, capabilities and assets with |
| dozens of your competitors). | | | | compelling persuasiveness. |
| | | | |
| This type of seeking a good job is called | | | | That means your resume has to take a powerful |
| "keeping your fingers crossed." It may work | | | | bio-action approach. But, more importantly, |
| for you eventually (usually after weeks and | | | | you have to go way beyond the "automatic" and |
| months of waiting). But, is this any way to | | | | easy approaches and develop a job search plan |
| lock up an exciting, high-paying job that | | | | that will put you in charge of seeking a good |
| meets your needs and expectations? | | | | job rather than passively waiting to see what |
| | | | happens. When you do, you'll find that best |
| If you plan to be successfully seeking a good | | | | of all jobs waiting for you! |
| job in the 21st Century then you have to run | | | | |