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Teleseminars: Content That Works

One of the most frequently asked So look for those experts you would most
questions asked about teleseminars is, like to hear from and request an
"What do I talk about?" Rephrased it is interview.
"What content sells?" Most likely once you've settled on the
Here are 5 ways to not only find topic you want to interview them on, they
something to talk about, but also find a will send a list of questions you can ask
profitable topic as well. on the interview. But don't be afraid to
1. Ask questions. Ask your potential ask additional questions or questions to
audience what they want to know. A simple clarify their answers. That's what makes
ASK campaign is the fastest way to get a an interview interesting - those little
lot of questions on your topic. It's also nuggets the host is able to pull out of
a great way to judge whether or not a the expert.
topic will sell. After all, if you can 4. Look for problems. Listen to the
get people to ask questions, then you'll conversations your colleagues have to see
be able to get them to listen to the what's bugging them. Watch the discussion
answers. forums see what topics come up again and
On the other hand, if you can't get any again. What problems never seem to be
questions on the topic, then it is not solved?
likely to "sell" as a teleseminar topic. Look for solutions to these common
Once you have your questions, then look problems. Research and find answers to
for the themes. And turn these themes present in a teleseminar format. That can
into the top ten questions asked. Given even be the start of a product, based on
that, it's easy to craft your sales the teleseminar.
letter to highlight the ten topics you'll 5. You pick the topic. You're already an
discuss on the call. expert in your field. You know what
2. Watch the news in your field. You may questions people ask. You know what they
want to set up a Google alert that keeps need to know to be successful in the
you informed of the latest news on your field. Just list the topics, then create
topic. Watch the discussion forums to see a teleseminar series. Your first
what people are discussing. You'll teleseminar might be the "survey course,"
quickly pick up on the hot topics. which covers all of the topics at a very
Now it's just a matter of deciding shallow depth. Then offer a paid series
whether you want to set up an ASK that goes into each topic in depth. Not
campaign to get the questions or set up only will you have an excellent home
an interview with an expert to answer the study course, but you'll also be serving
questions. But you'll know it will your clients by providing the information
"sell", since it's already been you know they need.
identified as a hot topic. If you ever find yourself asking "what
3. Look for experts in your field and can I talk about," just review this list
interview them. Everyone loves the idea for immediate ideas. You'll never run out
of getting insider tips from the experts. of topics again.




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