| One of the most frequently asked questions asked | | | | experts. So look for those experts you would most |
| about teleseminars is, "What do I talk about?" | | | | like to hear from and request an interview. |
| Rephrased it is "What content sells?" | | | | Most likely once you've settled on the topic you want |
| Here are 5 ways to not only find something to talk | | | | to interview them on, they will send a list of questions |
| about, but also find a profitable topic as well. | | | | you can ask on the interview. But don't be afraid to |
| 1. Ask questions. Ask your potential audience what | | | | ask additional questions or questions to clarify their |
| they want to know. A simple ASK campaign is the | | | | answers. That's what makes an interview interesting - |
| fastest way to get a lot of questions on your topic. It's | | | | those little nuggets the host is able to pull out of the |
| also a great way to judge whether or not a topic will | | | | expert. |
| sell. After all, if you can get people to ask questions, | | | | 4. Look for problems. Listen to the conversations your |
| then you'll be able to get them to listen to the answers. | | | | colleagues have to see what's bugging them. Watch |
| On the other hand, if you can't get any questions on | | | | the discussion forums see what topics come up again |
| the topic, then it is not likely to "sell" as a teleseminar | | | | and again. What problems never seem to be solved? |
| topic. | | | | Look for solutions to these common problems. |
| Once you have your questions, then look for the | | | | Research and find answers to present in a |
| themes. And turn these themes into the top ten | | | | teleseminar format. That can even be the start of a |
| questions asked. Given that, it's easy to craft your | | | | product, based on the teleseminar. |
| sales letter to highlight the ten topics you'll discuss on | | | | 5. You pick the topic. You're already an expert in your |
| the call. | | | | field. You know what questions people ask. You know |
| 2. Watch the news in your field. You may want to set | | | | what they need to know to be successful in the field. |
| up a Google alert that keeps you informed of the | | | | Just list the topics, then create a teleseminar series. |
| latest news on your topic. Watch the discussion | | | | Your first teleseminar might be the "survey course," |
| forums to see what people are discussing. You'll | | | | which covers all of the topics at a very shallow depth. |
| quickly pick up on the hot topics. | | | | Then offer a paid series that goes into each topic in |
| Now it's just a matter of deciding whether you want to | | | | depth. Not only will you have an excellent home study |
| set up an ASK campaign to get the questions or set | | | | course, but you'll also be serving your clients by |
| up an interview with an expert to answer the | | | | providing the information you know they need. |
| questions. But you'll know it will "sell", since it's already | | | | If you ever find yourself asking "what can I talk about," |
| been identified as a hot topic. | | | | just review this list for immediate ideas. You'll never run |
| 3. Look for experts in your field and interview them. | | | | out of topics again. |
| Everyone loves the idea of getting insider tips from the | | | | |