| You have good traffic, but low client
| |
| | articles, such as an interview or you
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| sign ups and other sales. Web sites are
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| | solving a client's problem, to post in
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| only as good as their copy. If your Web
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| | your "free articles" link.
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| sales are down, check your copywriting.
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| |
|
|
| |
| | Put a new one up every 2-3 weeks. Put
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| Next time you think Web site--either
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| | "NEW!" beside each new article to draw
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| putting up a new one, or wanting to
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| | attention to it.
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| improve yours for more contacts and
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| |
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| sales--use this checklist:
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| | 7. Categorize the types of articles you
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|
| |
| | post on your site.
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| 1. Replace long paragraphs of copy with
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| |
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| short benefit-driven headlines.
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| | Think about "under 500 words," "how-to
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|
| |
| | tips," or "top ten lists." Help your
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| Incorporate sound bites or questions your
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| | visitors get to the articles they want
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| visitor will feel compelled to respond to
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| | and need. Offer your articles by
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| such as "Follow up or Foul Up?"
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| | autoresponders too.
|
|
| |
| |
|
| 2. Make your copy beneath the headlines
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| | 8. Present your copy to inform,
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| short and snappy.
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| | convince, and compel your visitor to
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|
| |
| | click and buy.
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| Your potential clients come for
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| |
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| easy-to-read material. Like you, they are
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| | For your coaching services, place links
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| in a hurry, and want free information
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| | such as "Why Choose your name?" or "On
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| fast.
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| | Book Coaching." or "Coaching Packages."
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|
| |
| | Include proper headlines on your home
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| 3. Put yourself in your targeted
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| | page.
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| visitors' shoes.
| |
| |
|
|
| |
| | 9. Keep your language simple.
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| Think, "why are they at my site?" They
| |
| |
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| want two things: 1) free content such as
| |
| | Even if your audience is a rocket
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| articles or tips about your service or
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| | scientist, keep your copy at 10th grade
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| product and 2) how you can solve their
| |
| | level or lower. Online visitors want
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| problem or challenge--the top benefits
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| | short sentences, short paragraphs no more
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| you offer.
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| | than 4-5 lines. When visitors see a long
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|
| |
| | paragraph, it may look too hard to read
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| 4. Give your web visitors a lot of free
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| | and digest. They just click away.
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| information.
| |
| | Remember they want their information easy
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|
| |
| | and fast.
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| That's why they come to your site. After
| |
| |
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| visiting you 5-10 times, they are more
| |
| | 10. Write a list of 5-10 benefits of your
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| likely to buy from you. Place a command
| |
| | service.
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| like "Please book mark this site. We put
| |
| |
|
| up new information each two weeks." Add a
| |
| | Transfer this into your coaching sales
|
| new link called "free articles."
| |
| | piece on your Web site. You'll need to
|
|
| |
| | include coaching outcomes, their needs,
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| 5. Aim your copy at your targeted market.
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| | the value they receive, and the main area
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|
| |
| | of focuses you can give them.
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|
| |
| |
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| The biggest mistake we make is not
| |
| | Stop long descriptions of you and your
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| defining our target audience before we
| |
| | mission. Focus more on your Web visitor
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| write Web copy. When we use shotgun
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| | who came to learn about how she can
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| promotion aimed at many groups, we don't
| |
| | benefit from your service. Make your
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| get well known as the savvy expert in our
| |
| | reader say, "This is amazing. I want
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| field, and lose visitor's attention and
| |
| | this!"Judy Cullins, 20-year book and
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| loyalty.
| |
| | Internet Marketing Coach, Author of 10
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|
| |
| | eBooks including "Write your eBook Fast,"
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| Choose one audience first and aim your
| |
| | and "How to Market your Business on the
|
| copy at them. You can later add special
| |
| | Internet," she offers free help through
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| links for other audiences.
| |
| | her 2 monthly ezines, The Book Coach
|
|
| |
| | Says...and Business Tip of the Month at
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| 6. Give your visitors a variety of
| |
| | and over 140 free articles.
|
