The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups andinterview or you solving a client's problem, to post in
other sales. Web sites are only as good as their copy.your "free articles" link.
If your Web sales are down, check your copywriting.
Put a new one up every 2-3 weeks. Put "NEW!"
Next time you think Web site--either putting up a newbeside each new article to draw attention to it.
one, or wanting to improve yours for more contacts
and sales--use this checklist:7. Categorize the types of articles you post on your
site.
1. Replace long paragraphs of copy with short
benefit-driven headlines.Think about "under 500 words," "how-to tips," or "top
ten lists." Help your visitors get to the articles they
Incorporate sound bites or questions your visitor willwant and need. Offer your articles by autoresponders
feel compelled to respond to such as "Follow up ortoo.
Foul Up?"
8. Present your copy to inform, convince, and compel
2. Make your copy beneath the headlines short andyour visitor to click and buy.
snappy.
For your coaching services, place links such as "Why
Your potential clients come for easy-to-read material.Choose your name?" or "On Book Coaching." or
Like you, they are in a hurry, and want free information"Coaching Packages." Include proper headlines on your
fast.home page.
3. Put yourself in your targeted visitors' shoes.9. Keep your language simple.
Think, "why are they at my site?" They want twoEven if your audience is a rocket scientist, keep your
things: 1) free content such as articles or tips aboutcopy at 10th grade level or lower. Online visitors want
your service or product and 2) how you can solveshort sentences, short paragraphs no more than 4-5
their problem or challenge--the top benefits you offer.lines. When visitors see a long paragraph, it may look
too hard to read and digest. They just click away.
4. Give your web visitors a lot of free information.Remember they want their information easy and fast.
That's why they come to your site. After visiting you10. Write a list of 5-10 benefits of your service.
5-10 times, they are more likely to buy from you. Place
a command like "Please book mark this site. We putTransfer this into your coaching sales piece on your
up new information each two weeks." Add a new linkWeb site. You'll need to include coaching outcomes,
called "free articles."their needs, the value they receive, and the main area
of focuses you can give them.
5. Aim your copy at your targeted market.
Stop long descriptions of you and your mission. Focus
The biggest mistake we make is not defining ourmore on your Web visitor who came to learn about
target audience before we write Web copy. Whenhow she can benefit from your service. Make your
we use shotgun promotion aimed at many groups, wereader say, "This is amazing. I want this!"Judy Cullins,
don't get well known as the savvy expert in our field,20-year book and Internet Marketing Coach, Author of
and lose visitor's attention and loyalty.10 eBooks including "Write your eBook Fast," and "How
to Market your Business on the Internet," she offers
Choose one audience first and aim your copy at them.free help through her 2 monthly ezines, The Book
You can later add special links for other audiences.Coach Says...and Business Tip of the Month at and
over 140 free articles.
6. Give your visitors a variety of articles, such as an