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The Essential Media Kit for the Nonfiction Author

Copyright (c) 2007 Gail Richards stories accordingly. A press release
One of the most vital items an author should be short-a page or two at most,
must have in hardcopy and online is a with a provocative headline that grabs
media kit. Keep it in PDF format, and the reader's attention. Enticing
you will have everything you need in one statistics in the opening of a press
place. release immediately communicate the
You are creating something that contains magnitude of the problem or challenge the
all the information that a media topics your book addresses. Writing
representative will need when preparing should be short, pithy, and tight. Always
an interview or writing a story. If there include a brief author bio and all the
is a news story that is relevant to your relevant book information and ordering
book, a reporter will have no time to information.
waste in getting the information he or Interview Questions and Answers
she needs. And if you and your book are It is very helpful to reporters and
ready, you will get the interview. interviewers when you help them ask the
A full media kit will include at least: right questions. Most of the time you
� A Table of Contents for the media kit will be doing an interview with someone
itself who has not had time to read your book.
� Fact sheet on book including the Professionals know this and do everything
title, author, publication date, ISBN, they can to help the interviewer look
number of pages, retail availability, good and do a good job of highlighting
testimonials what is important in your book.
� Book cover photo (full scale, color, It all comes back to your core messages.
print-ready, 300 DPI) Think of what questions you'd like an
� Author photo(s) interviewer to ask you so you could
� An author bio (full version answer them by giving your core messages,
demonstrating why you are an expert on and when there is time, examples of each.
this subject) When you write interview questions, write
� Reviews, testimonials or endorsements the most important ones first. It is
� Press release(s) � you can continue likely that there will be time for at
to add to these least two to three questions in any
� At least ten interview questions the interview, so make the first three
author is prepared to answer (with the questions in your list the ones you
answers) that highlight your core absolutely want to be asked because they
messages give the most important pieces of
� Book excerpt from the introduction or information that will make your audience
any piece that shows the impact of the anxious to hear more and buy your book.
work Great interview questions are the ones
� Clippings from previous media that help the interviewer get right to
interviews/articles the controversial part of your book.
Plan to make this media kit available What are you telling your reader that is
before publication. The media won't wait counter to what they might have heard
until you've had a chance to put this before or contrary to conventional
together, so if it isn't completed thinking.
beforehand, they will go to the next Make sure and have examples or stories to
story. illustrate each controversial message
If you get frequent requests from the point. If there is a great story behind
magazines, in particular, you'll want to why you wrote the book, have your
have some hard copies prepared and ready interview questions bring that out as
to go. Hard copies usually are sent in a well.
colored folder with a printed label of Interviewers like to ask for key points,
the front cover on the front cover of the or five tips, or three strategies, so
media kit. You will want to have a give them questions that allow you to
template of a personalized letter ready answer with a list of items. These have
to go out with the media kit. great take-away value for listeners or
Author Bio readers of the interview.
In the bio for your media kit, you want Create a compelling media kit and you
to clearly state something about your will get more and better interview
background and your accomplishments that opportunities.
is relevant for this book and its readers Gail Richards is founder of a dynamic
(about 100 to 500 words). website connecting aspiring authors with
There are two common mistakes in writing the classes, audio library, tools,
an author bio for a Web site or a media information and resources needed to make
kit. The first is saying too much, and smart, informed decisions at each step in
the second is saying too little. the nonfiction book publishing journey.
Press Releases Jan King is the founder of a membership
An author should continually think about organization devoted to supporting and
how her book relates to the news of the coaching women who become successfully
day, and she should release her own news published nonfiction authors.




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