| Copyright (c) 2007 Gail Richards
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| | stories accordingly. A press release
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| One of the most vital items an author
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| | should be short-a page or two at most,
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| must have in hardcopy and online is a
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| | with a provocative headline that grabs
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| media kit. Keep it in PDF format, and
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| | the reader's attention. Enticing
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| you will have everything you need in one
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| | statistics in the opening of a press
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| place.
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| | release immediately communicate the
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| You are creating something that contains
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| | magnitude of the problem or challenge the
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| all the information that a media
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| | topics your book addresses. Writing
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| representative will need when preparing
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| | should be short, pithy, and tight. Always
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| an interview or writing a story. If there
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| | include a brief author bio and all the
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| is a news story that is relevant to your
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| | relevant book information and ordering
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| book, a reporter will have no time to
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| | information.
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| waste in getting the information he or
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| | Interview Questions and Answers
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| she needs. And if you and your book are
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| | It is very helpful to reporters and
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| ready, you will get the interview.
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| | interviewers when you help them ask the
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| A full media kit will include at least:
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| | right questions. Most of the time you
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| � A Table of Contents for the media kit
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| | will be doing an interview with someone
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| itself
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| | who has not had time to read your book.
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| � Fact sheet on book including the
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| | Professionals know this and do everything
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| title, author, publication date, ISBN,
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| | they can to help the interviewer look
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| number of pages, retail availability,
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| | good and do a good job of highlighting
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| testimonials
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| | what is important in your book.
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| � Book cover photo (full scale, color,
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| | It all comes back to your core messages.
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| print-ready, 300 DPI)
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| | Think of what questions you'd like an
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| � Author photo(s)
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| | interviewer to ask you so you could
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| � An author bio (full version
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| | answer them by giving your core messages,
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| demonstrating why you are an expert on
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| | and when there is time, examples of each.
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| this subject)
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| | When you write interview questions, write
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| � Reviews, testimonials or endorsements
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| | the most important ones first. It is
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| � Press release(s) � you can continue
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| | likely that there will be time for at
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| to add to these
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| | least two to three questions in any
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| � At least ten interview questions the
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| | interview, so make the first three
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| author is prepared to answer (with the
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| | questions in your list the ones you
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| answers) that highlight your core
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| | absolutely want to be asked because they
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| messages
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| | give the most important pieces of
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| � Book excerpt from the introduction or
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| | information that will make your audience
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| any piece that shows the impact of the
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| | anxious to hear more and buy your book.
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| work
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| | Great interview questions are the ones
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| � Clippings from previous media
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| | that help the interviewer get right to
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| interviews/articles
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| | the controversial part of your book.
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| Plan to make this media kit available
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| | What are you telling your reader that is
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| before publication. The media won't wait
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| | counter to what they might have heard
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| until you've had a chance to put this
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| | before or contrary to conventional
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| together, so if it isn't completed
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| | thinking.
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| beforehand, they will go to the next
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| | Make sure and have examples or stories to
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| story.
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| | illustrate each controversial message
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| If you get frequent requests from the
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| | point. If there is a great story behind
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| magazines, in particular, you'll want to
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| | why you wrote the book, have your
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| have some hard copies prepared and ready
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| | interview questions bring that out as
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| to go. Hard copies usually are sent in a
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| | well.
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| colored folder with a printed label of
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| | Interviewers like to ask for key points,
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| the front cover on the front cover of the
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| | or five tips, or three strategies, so
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| media kit. You will want to have a
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| | give them questions that allow you to
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| template of a personalized letter ready
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| | answer with a list of items. These have
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| to go out with the media kit.
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| | great take-away value for listeners or
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| Author Bio
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| | readers of the interview.
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| In the bio for your media kit, you want
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| | Create a compelling media kit and you
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| to clearly state something about your
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| | will get more and better interview
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| background and your accomplishments that
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| | opportunities.
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| is relevant for this book and its readers
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| | Gail Richards is founder of a dynamic
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| (about 100 to 500 words).
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| | website connecting aspiring authors with
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| There are two common mistakes in writing
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| | the classes, audio library, tools,
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| an author bio for a Web site or a media
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| | information and resources needed to make
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| kit. The first is saying too much, and
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| | smart, informed decisions at each step in
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| the second is saying too little.
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| | the nonfiction book publishing journey.
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| Press Releases
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| | Jan King is the founder of a membership
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| An author should continually think about
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| | organization devoted to supporting and
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| how her book relates to the news of the
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| | coaching women who become successfully
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| day, and she should release her own news
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| | published nonfiction authors.
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