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Article #385: Job Search: Knock Out The Competition

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Most of the time, competition stimulates purposefully hazy (because you are
us, gets our juices flowing, generates looking for several different types of
creativity, a sense of excitement, and work), make sure that your cover letter
motivates us to perform at our best. is focused on the specific position for
Looking for work is another matter! When which you are applying. b) What have you
it comes to financial survival, to done in the past that is relevant to the
regaining independence and self-worth, position you are currently seeking?
competition can be crippling. Again, if your resume shows a smattering
We apply for a job in the fervent hope of skills in seemingly unrelated areas,
that hundreds of others are not also tie it all together in your cover letter
applying. Finding work is too serious an so that it makes sense in the employer's
issue to be considered a game or a sport. mind. c) What can you do, better than
We need to find that position that will anyone else, to make the employer believe
make everything all right, make us that he has to hire YOU? If you have
believe in ourselves again, and help operational skills that the company
rebuild the self-esteem and needs, highlight them and what they could
self-confidence shattered by do to help the employer's business. If
unemployment. your skills are limited or you're
Unless we are very lucky, there will be applying for unskilled or semi-skilled
competition for every position we work, stress personal qualities that
identify. Our remaining option is to set stand out: reliability, courtesy, an
ourselves apart from other hungry ability to work with a variety of
applicants. coworkers and supervisors, flexibility,
How? the desire to work hard to prove
Take a global view and emerge from the yourself, and a willingness to learn as
dank and slimy job search swamp by much as possible to show your value.
utilizing a number of techniques I call Networking contacts are helpful only if
knock-out P-U-N-C-H-E-S, guaranteed to you can quickly and succinctly explain
leave your competitors crying "Uncle" and your predicament, what kind of work you
throwing in the towel. are seeking, and ask directly for help
1. P is for Persistence. whether for possible positions,
We all hate failure. We don't like being information, advice, or merely
rejected, judged, or found inadequate in additional names to contact.
any way. Trudging on, day after The need for clarity continues in the
disappointing day, requires all of our interview. Answer questions clearly and
reserves of energy, reserves that are directly. Express your hopes and positive
rapidly becoming depleted. From having to outlook without bashfulness or mumbling.
constantly present ourselves as Before you leave, get a clear agreement
enthusiastic and creative, we become on what the next step will be and if you
blue, bummed, and bone-deep exhausted. We can call the employer at the end of the
wonder how much longer we can keep up the week to see if there are any lingering
façade of self-confidence that we questions. After the interview, send a
secretly admit has long ago evaporated. short, personal thank you note for the
How can we present ourselves as interviewer's time and attention.
competent, successful, and eager when in 5. H represents Humility.
our heart-of-hearts we have accepted that This is a two-edged sword. Many of us are
we are a despised failure in a so humble that we find saying anything
success-oriented culture? positive about ourselves almost
The secret is to keep plugging away. No excruciating. We start to mumble when
matter the number of disappointments we expressing our qualities and
have experienced; no matter the number of achievements. Employers and interviewers
rejections we have encountered; no matter are well aware of this. They know that an
the times when our age, our experience, interview is an uncomfortable and
our skills have been found wanting - we unnatural interaction that makes both
have to KEEP GOING. We never know if sides of the desk anxious and overly
"this time" is "the one." We have to formal. Unless the position is in sales,
continue to act, no matter how difficult which often demands a somewhat pushy
or painful it may be, as if this were the self-presentation, you may make a more
one position we have been seeking. favorable impression if you are somewhat
Ask any newly hired worker and they will hesitant in rolling out your skills and
tell you that just as they were about to abilities. The applicant who reports
give up, along came the gold at the end strength in all areas, knows everything,
of the rainbow. Not giving up, no matter and answers every question with "I've
how discouraged you internally feel, is done that before," may be looked upon
the secret weapon in finding a position, with some suspicion. The job seeker who
no matter how long it takes for the right keeps asking the office manager how much
opportunity to appear. longer he will have to wait or taps his
2. U means Unswerving Focus. fingers impatiently on the desk, is not
There is so much going on in your life: making points with the support staff who
family stresses, financial pressures, may have a significant effect on the
multiple demands on your time and your eventual hiring decision. An employer may
energy. The search for work, although seek an applicant with initiative but he
prioritized for a long time, has moved also fears a loose cannon who ignores
down the "to do" list somewhere below direction and caution. While we admire
Timmy's first tee-ball game and the the "take chances" attitude that propels
in-laws' anniversary party. a Donald Trump or Richard Branson to the
If you have mastered the art of self-made billionaire's club, we don't
multi-tasking (juggling activities around necessarily want that arrogant
as changing deadlines demand), you will risk-taking at our company, especially
have realized that finding work is your when it is our company taking the risk!
overwhelming priority and that nothing 6. E equates to Enthusiasm.
can, or will, interrupt your focus on This is what will wear you out more than
that, no matter what else may be anything else. It is one thing to be
happening in your life. Ignoring enthusiastic about our passions, our
peripherals and always keeping your eye interests, even our jobs. It is something
on the immediate objective, obtaining a else to show enthusiasm over and over,
job, ensures that opportunities are not rejection after rejection, and not crash
missed and that every possible avenue is and burn at some point. The sanest
explored. While there may be time for approach seems to be balance. While your
other things to maintain your balance, search for work is top priority, make
the time allotted for job search must sure that you make time for rest and
remain intact and sacred, no rejuvenation. Since enthusiasm is an
interruptions allowed. absolute requirement in most job
3. N stands for Networking. interviews, you would be better served to
The often-touted "hidden job market" is limit your actual job hunting personal
merely a term to cover the multiple job and telephone contacts to 20 or 25 hours
openings that always exist but are never per week. Take time to relax: quiet time,
publicized. Literally, millions of exercise, watch a movie, and replenish
positions are filled without classified your energy levels. You will be
advertising, internet postings, or agency healthier, less stressed, and more
listings. Such positions are identified, effective, when you do make contacts than
and obtained, through personal referral: trying to spend 40 hours a week "pounding
a job seeker knows someone who knows the pavement" and ending up presenting as
someone else who has a need for the job tired, flat, and desperate when you reach
seeker's skills and abilities. Networking the interview that could have been "the
is merely a fancy term for using friends one."
and acquaintances to help locate 7. S reflects Self-Belief.
employment. The process requires that Call it faith, call it self-confidence,
when you are in need of work, you make call it a sense of trust, call it
sure that everyone you know is aware of cock-eyed optimism, it is really, in
your situation and that you ask them for psychological terms, self-efficacy. It
information and assistance. Beyond does not directly concern what you think
exploring job leads with your contacts, about yourself, positive or negative. It
it requires the harvesting of names and involves your belief in whether you are
additional contacts through personal able to affect what happens to you. Do
referrals from your first line friends. you believe that your actions and words
Like the ripples of a pebble cast into a can bring about the outcomes you seek? If
lake, your access to unadvertised I don't believe that my efforts will have
positions multiples exponentially as your any effect on results, then the world is
network of contacts, and their contacts, based on illogic, luck-of-the-draw,
expand your chances of being in the right random chance.
place at the right time when that If you look back over your own life, you
long-sought employer connection occurs. will be able to identify actions or
Many workers draw back from the process decisions you took that had certain
after a few attempts, fearful of consequences, good or bad. Analyze and
exploiting family and friends. At its study your own history and you will start
best, this is a mutually beneficial to clearly see that consequences follow
relationship as their self-esteem is every action. Move that into the present
increased by having the opportunity to and future, and it will revitalize your
help you. At some future juncture, you belief in the eventual consequences of
may be able to return the favor. your actions now. If you follow the
4. C for Communication. myriad job seeking strategies and
A job seeker doesn't necessarily have to techniques identified by experts, and
possess the spiel of a professional repetitively supported by successful
salesman nor the creative presentation of outcomes, you will reach your goal.
a marketing specialist but clear, It is that strong belief that you are "on
unambiguous communication is critical the way" to success that will carry you
throughout the hunt for work. through the long nights of worry, the
Your resume, cover letter, and completed wasted time of disappointing leads, and
application need to be clear in at least the pain of recurrent rejection. It will
three areas.a) What position are you bring you back to the other six areas
applying for? Even if you have become so mentioned by allowing you to focus, reach
desperate that you'll take just about out for support, communicate with
anything, an employer is looking for an humility and clarity, and maintain your
applicant who specifically wants the job job search campaign with unflaggingly
he has available. If your resume is enthusiastic persistence.






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