| Whether you're a student job seeker or a polished and | | | | does not have to be complicated. For example, if one |
| proven executive, the first thing you must come to | | | | of your strength-words was, "experience" - you could |
| terms with is, "Regardless of the position you seek, | | | | simply say, "I am experienced." [Note: Do the same for |
| you are now in sales!" The product you are selling is | | | | your weaknesses list as well]. |
| YOU! The interview is your opportunity to differentiate | | | | #4: Take each sentence / statement, and turn them |
| yourself in the eyes of your customer [the interviewer] | | | | into a question. "I am experienced" becomes, "Why am |
| when compared to your competitors [other job | | | | I experienced?" |
| applicants]. | | | | To answer the question, "Why am I experienced?" |
| Successful companies today are focused on building | | | | automatically brings to light your real Value-Add. From |
| what's known as, corporate "Unique Value-Add | | | | a selling point of view, 'being experienced' may be true, |
| Propositions." Simply put, a unique value proposition is | | | | but it is only, however, a fact. "How specifically, am I |
| designed to differentiate companies / products and | | | | experienced, and, How it will therefore benefit the new |
| services, by making a decision to do business with you, | | | | company," is the real Risk-Removing, |
| an easy one. This is accomplished by means of | | | | Unique-Value-Add-Information needed to showcase |
| removing the risk in customer's minds through obvious | | | | your talents. |
| value-add. | | | | Knowing the answers, ahead of time, to questions like, |
| So before you go into an interview, ask yourself, | | | | "Why is [this] a potential weakness for me - for this |
| "What is my unique Value-add for this company? | | | | position?" is equally integral to the success of any |
| What can I say, do, or show, that will separate me | | | | interview. |
| from all other candidates?" And, "How convincing am | | | | Remember that in business, The degree to which you |
| I?" | | | | cannot provide a unique Value-Add Proposition is in |
| There is no secret that in many cases today, the most | | | | direct proportion to the degree you hurt yourself, your |
| qualified, are not always the ones hired. Sadly, many | | | | company and your industry. In any job interview, You |
| qualified individuals lose out on opportunities expressly | | | | are the company. The product you're selling is YOU! |
| due to their inability to distinguish themselves [in the | | | | ......................................... |
| interview] by showing unique value-add. You may then | | | | For more detailed information on Interviewing Skills, visit |
| ask, "How does one construct a value-add interview?" | | | | [ On the 'Speaker Profile' page, there is a hot-link to |
| The process is surprisingly simple. | | | | "The Art of the Interview" There you can order [$5 |
| #1: As quickly as you can, write down all the words | | | | Admin-Fee] an E-Book that guarantees better |
| that describe your unique strengths that relate to the | | | | interviewing results. It details the specific types of |
| position to which you're applying. [Note: Five words are | | | | questions trained interviewers will ask and the reasons |
| not enough. Try for at least fifteen / you may also ask | | | | why they ask them. The do's and don'ts of a good |
| others for their input]. | | | | résumé's as well as ways to better |
| #2: As quickly as you can, write down all the words | | | | prepare mentally for an interview. All in a |
| that describe your potential weaknesses as they | | | | comprehensive easy to read format. |
| relate to the position to which you're applying. | | | | *Just Released: The Art of the Interview on CD ROM |
| #3: Turn each word into a sentence or statement. It | | | | [Narrated by Paul Shearstone] Please send $19. |