| There is certainly is plenty of information around on | | | | Here is the most important interview concept I can |
| how to excel at job interviewing. Some of it is quite | | | | teach you: you will not be judged by your responses |
| good but the problem is that there is just too much of | | | | to the interviewer's questions, instead you will be |
| it. I have coached sincere job seekers who have | | | | judged by the quality and gravitas of the questions you |
| prepared extensively for an interview yet in the | | | | ask the interviewer. This technique does require some |
| pressure of the actual interview itself, the information | | | | research and some courage in the interview situation |
| vanished into thin air. What I suggest to my clients is a | | | | to execute, but once you experience its power to |
| different approach. Rather than learning the answers | | | | positively transform the way you are perceived by the |
| to job interview questions you think might be asked, | | | | prospective employer it will form the backbone of your |
| take that time and effort and research the company. | | | | job hunting campaign. |
| Then think of questions you can ask them. This | | | | So the next time you are preparing for an interview |
| approach makes a huge difference for a number of | | | | come up with some serious questions you can ask the |
| reasons. | | | | interviewer about the company, their place in the |
| Most people picture the interview as an interviewer | | | | industry, new products or anything else that will show |
| asking questions and then the candidate answers the | | | | you have a real understanding of the problems faced |
| questions in a way that shows their accomplishments | | | | by people in your industry. Also, write them down and |
| or their people skills. Of course, to a certain extent this | | | | bring the list in with you to the interview. Now when the |
| is true. The problem is that your competition is doing | | | | interview asks, "Any questions?", you will have some |
| exactly the same thing. Another problem is that the | | | | real ammunition to get them talking about themselves |
| answers have a tendency to be self-serving. This is | | | | and their great company. Then all you do is sit back |
| normal and the interviewer expects it but it does dilute | | | | and take in the information and respond appropriately. |
| the power of your responses. Your goal in the | | | | You will have demonstrated real business acumen and |
| interview is to become the candidate of choice. You | | | | this will result in more job offers from prospective |
| will not do that if you sound like everybody else. | | | | employers. |
| Happily, there is an elegant solution to this dilemma. | | | | |