Interview Tips - 7 Things to Research Before Your Interview!

Nothing is worse than going to an interviewassociated with each position. Google competencies or
unprepared.competency modeling. Network to see if you can
In order to ensure success on an interview, you willspeak to people in the field and talk to them about
want to do your research. Why? Because the morewhat is typically required in a position near to the one
you know about a company and its challenges, theyou are considering.
better off you will be. Being prepared sets you apart4. Research the company culture. From the work I
from the competition and sends a signal to thehave done as an outplacement counselor or career
company that you are interested enough in them tocoach, I can tell you that fitting in with the company
have invested your time in research.culture is essential. It can ensure or prevent success.
Some people are resistant because they feel like theyJust because you might want to work in investment
are wasting their time, time they feel is better spent bybanking, for example, doesn't mean that you will have
looking for jobs on or Believe me, the time you investa great experience in all firms. I used to work in the
in research, especially when it's for an interview, willfinancial services field, and I can tell you that the
pay off handsomely. Agree?cultures at Goldman Sachs and Bear Stearns couldn't
If so, here are 7 things that you must research in orderhave been more different. One had a very
to ace your next interview...consensus-driven culture, the other was very "seat of
1. Research the company. You'll want to know asthe pants" and entrepreneurial. As a result, these
much about the company as possible. Fortunately, withcompanies hired very different people. Talk to people.
the Internet, this is relatively easy to do. Read theirFind out what culture resonates with you.
annual report. Look for recent articles in the press. Ask5. Research the employees. Who works at this
people you know about the company. Find a contact incompany for which you are interviewing? What type
a competitor and see what their perspective might be.of person excels? Use your network to make
The more you research a company, the better armedconnections with people in the company. See if
you will be for the interview -- and the more you willsomeone will talk to you. Always try to use a personal
impress your interviewer.connection; people generally won't make time for
2. Research the competition. Nothing will impress thesomeone who calls out of the blue. Try to find
interviewer more than knowing the challenges of thesomeone who knows someone who works there.
competitive marketplace, especially if the interviewer isThen go and talk to them. Ask them to talk about their
a line manager. Show that you care enough to takeco-workers and ask what type of person does well
the time to find out about the competition. Who arethere.
they? Dig to find out information about the competition6. Research the current challenges. Find a way to
so that you can showcase this information in anpenetrate the firm. Ask your friends to make referrals
interview through questions you can ask. For example:to friends in the company. A couple of years out of
if the company in which you are interested is Pfizerschool, I wanted to work for a money center bank in
Pharmaceutical, you might want to research similarNew York and one of my top choices was JPMorgan.
companies like Johnson & Johnson, Bristol MyersBefore I had my first official interview there, I had
Squibb, Abbott Laboratories and GlaxoSmithKlein tocontacted and met with 15 people in the firm, who had
name a few. Don't overwhelm yourself, but with a littleagreed to meet with me for a half an hour or so. I
focus, you can find out a lot about the competition. Pickasked each person about the main challenge they
two firms and spend an hour on computer research. Itwere facing and also about the challenges of the
will pay off! Showcase the knowledge you've gainedinstitution. So, I was well-armed for my first interview
by asking a question, such as: "I notice that Pfizer andand asked a lot of questions that only an insider, or
Abbott Labs are considering a joint venture on painsomeone who had had access to the inside, would
research. Can you tell me whether you have similarknow. It impressed them.
joint ventures going in your firm?" Or, something like7. Research the interviewer. I have a friend who was
that. It will impress the interviewer.the President of a major media company in New York
3. Research the position. Of course, the more youCity. He told me that he was amazed how many
know about the position, the better off you are goingpeople had not done any research on him before they
to be. Get as much detail as possible about the jobmet with him in an interview. Again, this kind of
specifications. Research similar positions in relatedresearch is so easy to do -- Google your interviewer.
companies. Develop a relationship with someone in HRGo to Facebook, LinkedIn and other websites. Beyond
and see if you can get more information about thethat, ask everyone you know if they have heard of
position and how it relates to other positions in the firm.this person. Make it a mission to find out something
See if you can find a "competency model" for aabout your interviewer.
competitive firm. Similar firms might have mapped outRemember...the more you know...the more you have
their job families, which are specific types of jobs, andincreased your chances for success!
assigned specific competencies, skills and behaviors