Ethnicity and regionalism in voice over, is your race or culture a burden?

This article has been on the shelves in the back of myOur natural character, more than how we sound when
mind for a while. I was waiting for the time to write itwe speak, is what makes us whole. Though some of
as much as I was waiting for the right words andus might not entirely like ourselves, when we are free
phraseology to come to the forefront. This is andto be ourselves we seem to be most at ease. When
always will be a sensitive subject so I will attempt toit comes to the business of voice over, being at ease
treat it as such. I was further inspired to get it on paperis one of the main keys to success in front of the
now, by the recent departure of Isaac Hayes from themicrophone. We want to be relaxed. We want to be
hit comedy cartoon South Park. Though the story ofable to focus and concentrate on the task at hand,
his departure includes religion and politics, neither oneboth of which are quite difficult when a portion of our
applies to this article. Isaac Hayes was the voice ofenergy is spent trying to be someone we are not. The
the character Chef on Comedy Central's animatedbest example would be the type of discomfort a
series because of who he was and what he soundedsinger experiences when they try to sing a piece that
like when he spoke. Why he left the show has nothingis out of their range. That experience is identical to the
to do with this article, but his situation while working forexperience of the voice over talent who is trying to
the show may have some correlation. It seemed nowbury an accent or dialect, and sound like someone he
was just as good a time to write it as any other, withor she is not.
a little national attention being given to a topic in theHowever, if our natural character is one that speaks
same family.with a southern draw, an urban accent or foreign
So ok already, enough with the justification for writing it.dialect, any time we speak as ourselves, we will be
Get on with it...speaking in fashion not very well suited to performing
In several years of learning the ins and outs of thevoice over here in America. So what are talents of
voice over business, I have always wondered if voicevarious regions and ethnicities to do? To answer that
over might someday become a great pillar of equality.question we need to explore the implications of hiding
Something that leveled the playing field for the diverseor learning how to perform around who we really are.
multicultural society we call America; a business withThat brings forward the dilemma I alluded to a few
open doors for all, regardless of where we camecolumns back; how do you wake up, look in the mirror
from or what color our skin happened to be. As Iand accept that the way you were born into this world
continue to ponder the possibilities of such a levelisn't good enough to participate in this business? It's a
playing field, the answer to the overall question is arather tough pill to swallow.
resounding no. It will not be a playing field of equalityOn every forefront, in every corner of our society
anytime soon, but maybe not for all of the same oldforces are struggling to preserve their culture, and this
reasons you might suspect.industry in many more ways than one, asks that you
In no other business would it be acceptable, or for thatabandon it. Not to say there aren't opportunities out
matter legal, to post a job opportunity or listing withthere for people of different culture, color and dialect,
criteria or parameters such as "Wanted, Africanbut the majority of voice over jobs are going to the
American male or female." or "looking for northaverage Joe or Jane who speaks with a typical middle
American Caucasian male for this job."; job postingsAmerica type affect.
that in their limits not so subtly say, "No others needMy first opportunity to coach an African American
apply."student came several years ago. She was a young
But in the voice over industry, the ability to pick andwoman, very poised with a charming smile. She came
choose between male or female, black, white orto my studio with a fair amount of acting experience
Hispanic is not only an every day occurrence, it is thewhich was a true advantage for her. Due to some of
way business is done. Producers and casting directorsher Shakespearian stage experience her regionalism
are at liberty to be as finite as they like in their pursuitand dialect were only very subtle attributes to her
of the perfect match for their part. Does this makevoice. I found her to be a very pleasant speaker, and
them evil, horrible people? No. But there is no shortageafter hearing her behind the microphone, thought that
of talking points when it comes to how equallywith a little tweaking, we could produce a demo reel
opportunities are spread among performers in thethat had no identifiable characteristics that would
movie and television industry. Imagine the front doorsannounce to the listener what she looked like, how tall
of a large American corporation covered in posters toshe was, what kind of shoes she liked to wear, and
this effect: "wanted, computer programmer must beyes, what color her skin was.
black female with a slight urban tinge to her voice."After some discussion about the concept of having
The idea should be so far from the realm of possibilityher demo be ethnically neutral, she and I both agreed
as to be laughable, at least in this day and age. But inwe would work to have it not be completely neutral,
the voice over industry there are daily postings thatbut instead trickle some of her natural flavor in with the
don't imply or infer this. They come right out and say it.more mundane, conservative reads on her reel. It was
No one will ever be able to tell the true intentionsimportant to me that she was able to demonstrate her
behind the people hiring for the project, and for ourability to turn her urban dialect on and off, and not have
own sanity we might as well assume their intentionsit lean more in one direction or the other. I didn't want to
are good and with merit. With all of the attention andsuppress or try to hide that fact that she was a
criticism Mel Gibson received for his hand in Theyoung, dignified, intelligent black woman. I wanted her
Passion of the Christ, I don't think the thought of ademo to show that she was a young, intelligent,
black male lead ever crossed the minds of the peopledignified woman who by the way happened to be
in the casting department, and oh what a ruckus thereblack.
would have been had that been the direction theyWe both wanted to embrace her culture. My
decided to take that movie in. Did they cast a whiteoverwhelming desire was that she got a fair shake
male lead actor for the part of Jesus in order towhen someone listened to her demo. I wanted them to
preserve the accuracy of the story? If so, there areget a few tracks in before they discovered that there
many in this country and the rest of the world thatwere more layers to the product. My primary concern
question that accuracy.was that someone would pop in her demo reel, hear
Wait a minute... I can feel this article spiraling... Applythe first track and disregard it as an ethnic demo, or
breaks, return to original intention, and get back to theadd it to the black pile if there was such a thing, or
topic...worse throw it out. We discussed all of these
Ok, I think I got it.possibilities and took them into consideration when
Suffice it to say, that people's true intent is generallycrafting her demo. I knew from the beginning I was
buried so deep it is pointless to begin looking for it. Iftreading in ethically unknown territory by bringing these
we want to move beyond the possibilities of prejudiceissues to the forefront, just as much as I am by writing
and exception in this business, we will have to find athis article. But I felt as strongly then as I do now, that
way to fool the directors and casting people. A wayuntil society finds a conscience and some decency, or
to beat the system that may or may not be in place.we can turn back the hands of time, it may do more
A way to overcome, so to speak, an obstacle that toharm than good by choosing to pretend the world isn't
this point remains faceless and so illusive it may neverthe way it is.
be tackled. We wont know what we are fighting, or ifWhen it came time to select cover art for her demo
we are fighting anything at all. Not a very brightreel, the question became whether or not she should
prospect.put her headshot with her demo. My answer to that
Breaking Down Barriers.question was not to. After all, this business is called
When I have the opportunity to coach voice overVoice-Over, not Face-over, or
talent with ethnic backgrounds different from my own,Where-Did-I-Come-From-Over, or
my mind opens to the fascination of the unknown. I amWhat-Color-Am-I-Over. In this business, as with any
peering into a crevasse so deep and different fromother business, it should make absolutely no difference
my own, that my receptors are on high alert. Inside thatwhere you come from or what you look like. The only
crevasse are many things I haven't ever seen, culture Ithing that should matter and often does is what you
may have never witnessed, beliefs and experiencessound like.
that I may have never considered. Many are portionsIsolating your abilities
of human existence that I have never encountered,One of my greatest concerns when a new talent
and as they have shaped this person, might shape mecomes to my studio is that they understand the
a little as well. I must witness them, learn from them,difficulty of achieving success. It takes a great deal of
feel them and hear them in order to better mold myinvestment, time and energy to move forward in the
approach to teaching this craft. That is usually muchindustry, and informing a talent of what obstacles
easier said than done. Many times I encounter actorsstand before them up front before they ever get
or broadcast talent who have fought so hard tostarted, or ever spend a penny on the business only
suppress their regionalism, ethnicity or nationality thatseems fair to me. Most people have the same
getting them to lower the wall they have been at timesobstacles when getting started: Lack of experience,
forced to create, is not an easy task.cold read ability, and audition technique, lack of technical
Much of my ability to break down these barriers isknowledge when it comes to editing and uploading files
simply a developmental approach to building trust. Youto servers and configuring home studios. All of those
may ask why I would try to break these walls downobstacles are pretty general. But when a talent has a
at all; why not just leave them be and skim overregional, ethnic, or cultural background that directly
them? Probably for the same reason when I speak toeffects their delivery of voice over copy, it becomes
someone I want them to look me in the eye. As amuch more of a challenge for them as a talent and
coach, it is my job to dig as deep as I can to find theme as a coach.
raw talent. Then I need to bring that talent to theIn my early days of coaching, commenting on
surface where it can breathe, grow and flourish. This issomeone's cultural background as a hindrance to their
a performance art, a human business, an art form thatsuccess felt a little like walking a tightrope. I wasn't
requires people be their true selves. I am trying toexactly sure of what approach I should take and
teach voice actors how to create characters, notsaying anything at all was a little uncomfortable. But
teach one character how to become another. I needwhen I considered the alternative of not telling the
to be able to see the real person. It is there I will findstudent and letting them go into their training only to
the voice I am trying to coach. I cannot coach thehave someone tell them later, I felt I might as well take
person adorned with a shallow façade. I need tothe risk and tell them up front. Each time I have had to
talk to the real person behind the wall.do it, there has been a mixture of responses, most of
Reality dictates that societal pressures andthem non verbal so it is hard to tell exactly how the
socioeconomic status along with cultural backgroundtalent perceived what I was saying. I can think of no
will be the strongest influences governing how aeasy way of saying it. So up to this point I just come
person presents themselves to others. In the far fromright out and tell people that their accent or way of
Utopian community of commercial voice over talent,speaking is going to have a negative impact on their
producers, and companies that hire freelance talentsuccess as a voice over talent. I usually try to explain
outright, if the above mentioned factors lead you tothe process of installing a switch that rather than
speak anything but "The Kings English" (along with hiscompletely ridding them of their natural style of
accent) the world of opportunity in voice over will bespeaking, enables them to turn it on and off. Installing
forever very small for you. The way we speak, ourthis switch takes time and effort, and time of course in
intonation and the regional artifacts in our sound play athe pursuit of coaching costs money. Money continues
huge role in whether or not we see any success in thisto be the one major prohibitive factor that keeps
industry.people for entering this business or continuing to pursue
Becoming better versions of ourselves.it for very long. When someone considers the
So many people pursuing voice over or broadcastingprospect of spending some of their coaching budget
careers are forced by some unwritten word of law toon getting rid of something they never saw as a
mold their sound into something considered more userproblem in the first place, it occasionally prompts them
friendly. Who makes those laws or sets that policy isto throw in the towel early and decide this business
unknown to me, as well as the rest of us, but moreisn't for them.
often than not it dictates that: Urban accents andThough it may sound cruel or untoward, when most
dialects are eliminated or suppressed. Culture is loststudents decide to back out at this point I am elated.
and regional flavor is buried. What is left over is aTurning tail and running at the first sign of difficulty is
completely manufactured sound which in turnwhat keeps everyone and their brother from having a
becomes the person's permanent public orvoice over demo on the market. But when a talent
professional voice. Many times it sounds forced, whichfrom an ethnically diverse background decides to back
in turn makes it sound fake. When it sounds forced oraway upon being informed of this, it hits me a little
fake the announcer sound starts to creep through.closer to the core. I can't help but feel that I am just
Forced, fake announcer style reads are not at the topanother in the long chain of people that has said
of the hit list in the voice over business.throughout the course of their lives, "I am sorry, but
Producers and even regular people who might bebecause you are (place ethnicity here), this business
casting voice talent are looking for the voice and/orisn't right for you." One, it is not at all what I am saying
feeling of real people; the guy or girl from the coffeeand two; it couldn't be further from the truth. Though on
shop, a person they met at the bank, the people whoa human level, this is what it feels like I am saying and I
provide their daycare services, the people at the deli'snever wanted to be a person who said things like that.
and small shops they frequent. In essence, people theyI have known for a long time that the truth hurts and
choose to interact with during their normal course ofpeople's perception is their truth. How people perceive
business. When many voice over jobs are cast, it iswhat I am saying can lead to it being be misconstrued.
the feeling we get when we see a familiar face orI have also known that in order to be a leader you
hear a familiar voice that producers and casting peoplesometimes have to make some very unpopular
are trying to recreate.decisions. This is why I continue to follow a path of
When we see a familiar face, or hear a familiar voicehonesty, and provide assessments of how I see this
and it is one we want to see or hear, it is generallybusiness to all comers and how I feel they will fit into it.
comforting. When something is foreign to us, orI find it an act near criminal to take a person's money,
strange and unrecognized, we are usually anything butpush them through training and launch them into the
comfortable. That in a nutshell is why we don't wantworld with less than the appropriate tools and barriers
our voices to be strange, unrecognizable or foreign tostanding in their way. I am afraid that not all in this
the general audience. Our ability as voice actors toindustry share the same foundation of principal. This is
create the desired imagery with our voices is whatcertainly something I think voice over talent with
gets us hired and lands us jobs. What gets usethnically diverse backgrounds should be aware of
overlooked if not pigeon-holed completely is not beingwhen entering this marketplace.
able to deliver these voices without some sort ofIf you are a voice actor who feels some of the
regional, urban or ethnic affect. When a voice actorcharacteristics of your voice may have something to
auditions with any of the above artifacts in their voicedo with your lack of success in this business, then I try
for a job that does not expressly require or requestto offer you a hand of understanding. In such a detail
them, they most likely will not get the job, and theoriented business where even the slightest variation in
person hiring for that job, by making a discriminateour voice can mean the difference between getting
judgment, will have in essence discriminated againsthired and not getting hired, it is of the utmost
them because of the sound of their voice.importance we are able to analyze our product and
Understanding the brisance of the word "discrimination"see if there is anything holding us back. If we lack the
I ask that you please entertain all definitions of thatability to self analyze, it is a process that can be
word before going off the deep end over my use oflearned through steady coaching. Also, don't feel as if
the word. It is not at all meant to imply the producers inyour natural style is something that needs to be
the world are directly discriminating against anyonecrushed, wiped away or stuffed into some deep dark
who sounds as if they are anything but white. Thatcorner because it doesn't. Look at it as a tool, another
was not the intention of the comment, but the reality ofarrow in your quiver, and another voice with which to
that idea, is we will never know if they are or not. Thedemonstrate your versatility. Try to look beyond it as
only way to remove it as a possibility is to subvert ityour only voice and see it as one of the many things
by becoming a better, more versatile voice over talentthat make you unique, diversified and intriguing. It can
and learning to speak with or without our regional orbe a very valuable piece of your portfolio, but as your
ethnic affect. Essentially through training and practiceonly piece, may be a detriment to your success.
becoming better versions of ourselves.There are walls all around people of culture in this
Embracing our natural character.country, let alone the world. Some are made of granite;
I can think of nothing more hurtful, insidious or nefarioussome are not so easy to see. Some have fallen in the
than telling a person of any color, culture, race,last 25 years and some are still in the process of being
nationality or creed that the way they were born intoconstructed. Some are meant to keep people in,
this world isn't good enough to participate in - andthough many now are meant to keep people out.
prosper from its harvest. However, that is theThese are the realities of the world in which we live.
message received daily by people of various culturesThey may continue to be realities for as long as we
from directions and sources that are too many tolive. Though this doesn't mean we have to bow to
name. There are some who may conclude by mythem, or attempt to tunnel our way beneath them, we
simply writing this article, I have become one of thoseonly have to imagine there are ways to rise above
sources. I beg to differ, but at this time decline to argue.them and make them disappear. In the faceless world
Once again, I will not allow this article to spin out ofof voice over, a little training can go a long way toward
control. My only comment is this: The longer we go oncreating a new reality. A reality where we are not
without talking about these issues, the longer we willjudged buy the color of our skin or where we come
ultimately end up talking about them.from, but by the content of our demo tape.