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Article #28: Cover Letters Are More Important Than Resumes

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As a long time recruiter, coach and tweaked exactly right for every job you
teacher, I have seen many aspects of the apply for. These days the template cover
Job Search process change over the years. letter is absolutely dead. They will
And bar none, nothing has evolved more in never stand out, as everyone else is
your job search process than the art of sending exactly the same thing, that's
good cover letter writing. Regardless of what templates are, a sort of cookie
what you may been reading today or what cutter approach. And trust me, recruiters
other experts are saying, think of it as have seen thousands of letters, a stand
a process and you'll understand it very out letter is rare and does just that, it
clearly: really stands out when you write from the
The Job Search Process: heart, a genuine, sincere and real person
- I need a job or a better job & I need behind the word, gets noticed every time.
a company to notice me and for them to Remember the process. A recruiter reads
call me your cover letter, when it's interesting
Isn't that it in a nutshell? Nothing else enough, they want to read your resume,
matters! The process today is simply where you detail your already qualified
getting noticed enough to have a company status and thus an job interview is
go to the next stage. arranged. But that process is all about
- your cover letter = first level of your cover letter first!
interest, your resume = your obvious Think of it this way, from a recruiter's
qualifications and your job interview = point of view. I receive 100 letters and
the final step, your hire ability! resumes and all the resumes are about the
The real you comes out in your cover same quality. How do I decide who to
letter, it's an introduction and in that interview. Again, it'll always come back
simple introduction you have to make that to that amazing cover letter, that real
Real You stand out. We already assume you, they read as your introduction. This
that your resume qualifies you, but with is the area we struggle with, as we are
a better cover letter as your actually selling ourselves in the cover
introduction, the rest just doesn't letter, like it or not, that's exactly
matter. If they don't get past the cover what you are doing. Selling and telling!
letter, your qualifications, as great as The resume doesn't sell you, it's a
they may be, just won't get the blueprint, a static page of information.
recognition they deserve. That's as They have to get through the cover letter
simple as I can put it. to get to the resume. So the bottom line
Resumes need to be good, whether they are is prepare your resume first, you'll need
functional or chronological. But at the that as reference when writing a truly
end of the day, they don't get tweaked solid sales cover letter of introduction.
too much. Altered slightly to best fit After your cover letter, the next obvious
the job at hand yes, but that is still skill you really need to master is the
only a minor alteration. After all your art of the job interview itself. Again,
resume is a blueprint at best, where that'll come down to being real and your
you've been, what you've achieved, core ability to articulate and communicate
competencies etc. There is only so much well any of your skills, experiences etc.
you can tweak in that area. But your Most people dread the job interview and
cover letter now, is the real challenge. rightly so, one needs to properly
It needs to be altered for every possible prepare. But most people don't even get a
career opportunity. Anything less is a job interview because they missed the
template cover letter! single most important step, the cover
Your cover letter always need to be letter.






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